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wake up to makeup

Our Story

My name is Indira Maine Andres Francisco. I am Married, and have Children, and Dogs (Dog Mom)!! My Roots are from Mexico.
I was Born and Raised in San Angelo, Texas. Moved a lot when I was young never really got time to meet (girl) friends and being raised by my father I knew he wouldn’t be able to show me how to be a girl even when he never stopped trying.
Growing up, I listened to Selena a lot. Always LOVED her makeup!!!! She was my Role Model growing up because she truly was a Tex-Mex Queen. Being able to cross over gave many of us hope love and faith in the early 90’s for the Mexican/Latina Community. To believe that anything truly is impossible until you make it possible.
My love for makeup was from a young age because it was something that made me feel safe and being able to express it even as the older I got, I realized I needed to learn “how to’s” videos again! It had went out of style or wasn’t shown as much, but when the Cosmetics starting hitting the Fashion Industry and Community again, I started to think that I could create a new business so that I could show the love and beauty of being able to express myself again and not be judged by how little or how much makeup I have on.


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The ability to be able to use my platforms to spread positivity, support, motivation, love, open-minded, humble, understanding and inspiring ideas with others and to also be amazed all the people who inspire me everyday to know why I continue to work everyday on building something for years to come. Makeup is a way to express your creativity in all aspects of lifestyles. To be able to show others that no matter what age we are, we still can be able to put makeup on and be confident in our work. Showing techniques, skills, tips, positivity, support , love and to be able to be networking with other QUEENS that have the love for makeup just as I do is a blessing. So, I wanted to be able to create something that wouldn’t just be considered just as a “hobby,” but a place where women could be safe, happy, and reminded everyday that we are all different in our own ways and that’s what makes us ALL UNIQUE and BEAUTIFUL. Thank you for supporting and showing love and happiness in this journey of a little girls dream come true as an adult. Blessed to know I can make a difference even in small ways.
With Love, Respect, and Blessings. May we never stop believing in ourselves that dreams do come true. Work Hard. Stay Humble. Stay Loving and Spread Kindness Always.


WE KNOW THAT BEAUTY BEGINS FROM WITHIN: Makeup and Accessories have always been a part of many many little girls to women’s lives for years. Loving ourselves is a practice we must be intentional about every single day. That's why we include a little note on all our products. When you start your day with us, we want to help set a tone of optimism and positivity, reminding you that your beauty starts within. BEAUTY IS POWER, AND MAKEUP IS SOMETHING THAT REALLY ENHANCES THAT; IT'S A WOMAN'S SECRET.

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